# Hooks library: 30+ формул

## Числа + конфликт
1. We did X 3 times. Twice it failed.
2. I spent £40k to learn what someone told me for free.
3. 90 days. 2 deals. Here's what I'd do differently.
4. 80% of [audience] do this wrong.
5. One change moved our [metric] from X to Y.

## Контр-мнение / hot take
6. [Common belief] is wrong. Here's why.
7. Stop doing X. Here's what works instead.
8. The thing nobody tells you about [topic]:
9. I disagree with the standard advice on [topic].
10. After N years, I'm reversing my position on [topic].

## Признание / vulnerability
11. I lost a deal yesterday. Here's what I learned.
12. I made a $X mistake. So you don't have to.
13. I'm not the right person for [audience]. Here's who is.
14. I almost gave up on [project] last week.

## Прямое обещание
15. Here's what I'd do if I were starting [thing] today.
16. The 3-step framework I use for [problem].
17. If you're [doing X], read this.
18. What every [role] should know about [topic].

## Вопрос-провокация (использовать редко)
19. Why is nobody talking about [obvious problem]?
20. What if [common assumption] is wrong?

## Сцена + сюжет
21. Yesterday in [location], a [person] said something that changed my mind.
22. 2017 me thought [X]. 2026 me knows [Y].
23. The conversation that broke our company:
24. I was about to fire him. Then he showed me [thing].

## Структурные
25. [N] things I learned from [event]:
26. The [adjective] [object] that nobody talks about:
27. Inside [company / project / process]:
28. How [person/company] [verb] [thing] in [time]:

## RU-эквиваленты (для русскоязычных постов)
29. Я потерял 4 месяца, потому что один скрипт.
30. 80% маркетологов используют Claude как поисковик. Это самая дорогая ошибка года.
31. Вот что я сделал бы по-другому, если бы запускал [проект] заново.
32. Мы запустили 3 продукта в Q1. Два провалились.
33. Я не верю в [common belief]. Вот почему.

## Правила hook'а

- ≤ 12 слов в первой строке.
- Конкретное число > абстракция.
- Конфликт > гладкое утверждение.
- Без эмодзи в первой строке.
- Без «I'm excited to announce / Я рад поделиться».
- Не начинать с своего имени или роли (это видит алгоритм).
